In this Issue: Boost Your Facebook Page, Scrape an Audience from LinkedIn, Get the Secret to Affiliate Program Success
It's been another big week! First up, in light of disappointing Q3 earnings, Snapchat announced a full UX revamp to try to retain and attract users. Meanwhile, Amazon expanded its self-serve ad platform to Canada just in time to capitalize on international ad revenue for the holidays. In further news, Pinterest released customizable QR codes along with an entire suite of new features to make Pins more shoppable this season. And lastly, Facebook aims to become a player in the local search game with their introduction of Facebook Local.

For more in-depth reading, check out the best drip email segmentation strategies and how to hack Facebook's algorithm.

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Growth Hacks
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Here's how Juan Campos turned Nomad App's Facebook page into an account with 7,000 followers. 

His strategy for success:

1) Schedule out high-quality content your audience will engage with the most

2) Build an audience of even a few hundred people that like your page and engage in other ways

3) Keep posting high quality content, get a feel for what people like most, post more of that content

4) Take the best posts on your page and boost them with $1 - $5 to the people who already like your page and their friends.

5) Go to the list of people that liked your post and invite them all to like your page

6) After a few days or weeks, boost some of the posts again

Source: NomadApp.co
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Have a big social media presence, but a small email list? Expand your reach with LinkedIn.

You can export your LinkedIn connections email addresses and import them into Facebook as a custom audience.

Here's how:

Go to your LinkedIn homepage.

Then click on Me.

To export the emails of your connections, click Settings & Privacy.

Then click on Download your data.

Source: Josh Fechter
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Growth Hack #3 - Get an 18% Conversion Rate on Affiliate Program Sign-Ups:
Hailey Friedman found the secret to affiliate marketing that led to a growth rate of the RealtyShares program 9X year over year

How did she do it? It started with listicle content with as many categories as possible related to a specific industry.

All together they ended up mentioning over 373 different blogs, podcasts, books and influencers within these “Top” lists.

Next, she reached out to every single person via email that was mentioned in one of the blog posts without ever mentioning their affiliate program at all.

Out of the 373 influencers emailed, 66 of them ended up signing up for the affiliate program.

That’s an 18% conversion rate!

Source: Growth Marketing Pro
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From Our Blog
Here’s Where to Advertise on Facebook When the News Feed Ad Load Maxes Out
Facebook has said the ad load on News Feed will max out. Here are the best alternatives for where to advertise on Facebook when News Feeds aren't an option.
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