In this Issue: How to Win at Pinterest, Make Customers Feel Special, Get More Visitors to Checkout
Spammers have found a workaround to Facebook's cryptocurrency ad ban with an old spelling trick. Snapchat is making a comeback with advertisers thanks to its younger audience and higher quality ad placement. Pinterest's visual search tool, Lens, is on the rise, experiencing a 140% search volume increase YoY.

For more in-depth reading, check out how to survive the Facebook apocalypse and 5 ways to optimize a luxury ecommerce site.

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Growth Hacks
These 3 proven methods will help you excel at Pinterest advertising:

1. Make your best organic Pins your paid Pins: The best Promoted Pins will be your top performing organic Pins. Use your analytics to determine which organic Pins deserve to be promoted.

2. Test variations on how you're getting people to convert: Two distinct funnel methods to test against each other are Pinterest ad --> opt-in page --> email subscribe OR Pinterest ad --> purchase.

3. Keep each campaign to 1 Promoted Pin: Focus your campaign on a single ad, which will likely drive the most impressions anyway.

Source: 500 startups
A recent Harvard Business Review study looked at 188 undergraduate students' responses to a restaurant's Groupon offer.

It revealed that people are more likely to engage with an ad that is targeted to them based on behavior, versus either by demographics or apparently not targeted at all.

Essentially, when consumers feel like an ad is meant just for them, they feel special. When they feel special, they're more likely to engage.

Source: Harvard Business Review
Growth Hack #3 - Increase Checkouts 24% With Instagram Photos:
Beauty company Vanity Planet A/B tested their product pages by adding Instagram photos.

The pages with customers' Instagram photos outperformed those without.

The results?
- 24% more people reached checkout from the pages with the Instagram photos
- Vanity Planet earned an additional $8,900 in sales over 10 days.

From Our Blog
How to Optimize Your Site for Voice SEO
As searching becomes easier, it’s only likely that the overall amount of searches will increase. Voice search is replacing mobile and desktop, so you need to consider what SEO for voice assistant searches will look like. Here are the tips you need to formulate your new voice SEO strategy.
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